Profile Mentions CV Index
Welcome to Justin's site. Feel free to take a look around, or reach out if you're keen to collaborate. 🙇🏻‍♂️💖

Product
User Experience Design


In-progress


2024
Product
Robots*
App Design


Involvement:
• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
• UX Writing  • Stakeholder Engagement
• End-to-End Discovery-to-Design 
• Requirements Gathering
(Project name gentrified for NDA purposes) With new releases of autonomous cleaning machines, the current connected app experience reveals key areas requiring improvements and intervention:
  • Configuring a clean
  • Enhancing map interface
  • Automating cleans
  • Monitoring clean history
  • Customising restrictions
  • Enhancing map views

This amalgamation of challenges underscores the need for a fundamental redesign focused on simplifying automation, enhancing map management, and creating more intuitive pathways to feature discovery.


In-progress

*Password required


In-progress


2024
Product
CareCompass ( LinkTree)
Responsive App Design


Involvement:
• UX Research • UI Design • Prototyping
• User Testing • Design Systems
• UX Writing  • Stakeholder Engagement
• End-to-End Discovery-to-Design
• Requirements Gathering
Caregivers in Singapore spend significant time every day supporting their loved ones, putting them at risk of burnout Specifically, sourcing relevant, trustworthy information on top of day-to-day care duties is time consuming and frustrating.

For first-time caregivers of dementia patients who need access to trustworthy, personalised information on dementia-related support and services. CareCompass+ is a conversational assistant that provides personalised recommendations and actionable steps tailored to caregivers' needs.


In-progress



In-progress


2023
Product
WB*
Responsive Interface Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
 • UX Writing  • Stakeholder Engagement
• End-to-End Discovery-to-Design 
• Requirements Gathering
WB* (abbreviated for NDA purposes) is a single touchpoint that provides a seamless navigation experience for corporate employees across different corporate services which comprises of 4 main applications.

Challenge:
Current systems have limited accessibility within secured systems as compared to open systems, that was a consideration after digitalisation from pandemic. In addition, many employees need information on these systems on-the-go, which calls for the experiences to be on mobile.

Value Drivers:
  • To build a robust and accessible ecosystem of employee improvement products, starting with the pilot that focuses on the booking of resources, and a one stop portal for all employee services.
  • Promote productivity and collaboration.


In-progress

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2020
Product
SYON Architects
Web Design


Involvement:

• Artistic Research • UI Design • Prototyping 
SYON Architects is a web-interface brief for an architecture firm. Using delineated lines to indicate structural elements that are key to architectural sketches, the project postures for an architect’s portfolio website with the form of an interactive interface navigating between architectural projects to interior design briefs.



                                           

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2018
Product
Rediffusion
Interface Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
Modern families are disconnected due to the differing eras in which they grew up in, leading to constrasting ways in which they consume entertainment, and by extension, the radio. However, we believe that stories have the power to engage audiences from all generations, regardless of language disparities. 

The revised Rediffusion provides contents of nostalgia for the older generation, while connecting the youths back to their parents by the acknowledgement of varying schedules of habits in the family; a configurable and modular timeline fits the tastes of the different family members, delivering content suited to lifestyle needs of a permutative millennial family unit of both parents and the younger generation, with content aimed at bridging familial ties of both groups.



                                   

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2018
Product
Chömp
App Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
Chömp is a mobile application designed to combat the rising tide of diabetes in Singapore, a problem exacerbated by hectic lifestyles and poor dietary choices among working adults. 

Recognizing that Singaporeans understand the implications of unhealthy eating but struggle with consistent healthy habits due to misconceptions about cost and limited options, Chömp partners with the Health Promotion Board’s Healthier Dining Programme. 

The app incentivizes gradual dietary improvement by conveniently locating healthier variations of favorite dishes nearby, recording user choices, and providing reminders, ultimately empowering individuals to make better food decisions without sacrificing their preferred meals.




2021
Product
HealthCo.
Web Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
Health Co is an offline and online shop in Brisbane, Australia selling a wide range of high quality health and wellness products across various user needs to enable consumers to live their best life. The focus is on providing the best prices for quality products.

As a team of 4 UX designers, we spent 4 weeks working remotely with our client Amrita to conduct qualitative and quantitative research on health and wellness purchasing habits on e-commerce platforms, to help understand and gain insights on our users' motivations and needs, and designed a seamless and responsive multivendor e-commerce website for their marketplace.


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2021
Product
Social City
App Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
Social City is a new startup venture by ex-ByteDance product manager, Andrew Oh. The application has since been launched on the App Store, focused on promoting interactions between tech individuals. As a team of 5 UX designers, we spent 4 weeks working remotely with our client to conduct user interviews to gain insights on our users' needs and designed a mobile-first prototype for their content platform.


View Project


In-progress


2021
Product
Instashelf
App Design


Involvement:

• UX Research • UI Design • Prototyping 
• User Testing • Design Systems
MilkyWay.AI's Instashelf is an application that is is a TechStars portfolio company. As a B2B product, Instashelf is an application to help sales and marketing teams enhance retails store performance by using smart AI technologies to identify gaps for stock replenishments.

As a team of 5 UX designers and 1 Engineer, we spent 4 weeks working remotely with our client to conduct user interviews to gain insights on our users' needs and designed a mobile-first prototype for their B2B platform.


In-progress




©Justin Noah, 2025 Singapore/London