Identity
Branding/Logos/Guidelines
Identity
A new portal opens on your device, and you are invited to immerse in the stories of how a Malaysian takes root in Singapore while navigating their identity.
Set amidst the city-state’s National Day celebrations across 1966, 1999, and 2020, our protagonists in each time period trudges against the currents of the social order to carve out a space in which they belong. Even in a city that is commonly regarded as a Southeast Asian ideal, queer migrants continue to wrestle between their sense of home, their ambitions, and the familial and societal expectations.
Our love may be intertwined with politics, but through that, we see courage, sacrifice, and hope. The format in which you’ll experience this trilogy allows you to be in the shoes of the diverse identities in all of our interconnected histories. Inspired by the malleability of the .API (application programming interface), we hope to continue crafting and sharing narratives that would shape the future of the region’s shared experiences.
Set amidst the city-state’s National Day celebrations across 1966, 1999, and 2020, our protagonists in each time period trudges against the currents of the social order to carve out a space in which they belong. Even in a city that is commonly regarded as a Southeast Asian ideal, queer migrants continue to wrestle between their sense of home, their ambitions, and the familial and societal expectations.
Our love may be intertwined with politics, but through that, we see courage, sacrifice, and hope. The format in which you’ll experience this trilogy allows you to be in the shoes of the diverse identities in all of our interconnected histories. Inspired by the malleability of the .API (application programming interface), we hope to continue crafting and sharing narratives that would shape the future of the region’s shared experiences.
Identity
Completed at Factory
Identity
Completed at Studio Vanessa Ban
T.B.C. started organically with a simple request to curate a private dinner party for one of the client’s corporate users.
Many events later, the client still found herself struggling to decide on one brand name that would speak to the vision behind the original idea but the one thing that seemed to remain consistent was that no one event was alike, consequently propelling the “C” in T.B.C. to come to mean multiple things —
To Be Created, To Be Curated, To Be a Chef, To Be a Collective, and with this, the overarching idea of T.B.C. came to be.
Many events later, the client still found herself struggling to decide on one brand name that would speak to the vision behind the original idea but the one thing that seemed to remain consistent was that no one event was alike, consequently propelling the “C” in T.B.C. to come to mean multiple things —
To Be Created, To Be Curated, To Be a Chef, To Be a Collective, and with this, the overarching idea of T.B.C. came to be.
Identity
A Review 2010-2020
Completed as part of Catch-22
Catch-22 had the honour of working with local filmmaker and artist Green Zeng in his ten year commemorative series, Notes for the Future. Zeng’s art practice explores issues of historiography and identity, and examines how history is scripted, perceived and disseminated.
His earlier work focused on areas such as alternative histories, student activism, and the social-political understanding of landscape. In comparison, his current work questions the connection between the archives, the State and the individual, and the role that an artist plays in Foucault’s notion of ‘parrhesia’ (truth-telling).
His earlier work focused on areas such as alternative histories, student activism, and the social-political understanding of landscape. In comparison, his current work questions the connection between the archives, the State and the individual, and the role that an artist plays in Foucault’s notion of ‘parrhesia’ (truth-telling).
Identity
Completed as part of Catch-22
As Soph always says, “We feast with our eyes first.”
‘Tiap-Tiap’ is a colloqial reference to taking nibbles
or little bites of everything on the dining table and she
invites all to come aboard this voyage to experience an endless sea of flavours, scents, and textures.
Soph is the hands and heart behind Tiap-Tiap with Soph. An ex marketing professional, Soph left her successful career to pursue her passion – cooking. While she has whipped up treats for corporate big wigs like banking organisations, watch conglomerate, her biggest dream is to serve her signature local delights to the masses.
Soph is well blogged by food critics as possibly the best “Pandan Chiffon Cake in Singapore’’, and her melt-in-your-mouth chilled muah chee holds the champion title of Lee Kum Kee Supreme Chef 2021. Soph was also amongst the top 24 of Masterchef Season 2.
Soph is the hands and heart behind Tiap-Tiap with Soph. An ex marketing professional, Soph left her successful career to pursue her passion – cooking. While she has whipped up treats for corporate big wigs like banking organisations, watch conglomerate, her biggest dream is to serve her signature local delights to the masses.
Soph is well blogged by food critics as possibly the best “Pandan Chiffon Cake in Singapore’’, and her melt-in-your-mouth chilled muah chee holds the champion title of Lee Kum Kee Supreme Chef 2021. Soph was also amongst the top 24 of Masterchef Season 2.
Identity
Completed at Factory
hello! is a one-stop agency for all casting related needs. Confident in our team, their wealth of experience and take pride in the depth and diversity of their past projects; and believe that they are more than able to handle whatever expectations clients have.
Identity
Theatreworks’ Writer’s Lab Month (Haw Par Villa)
In this 4-hour workshop presented by TheatreWorks Writers’ Lab, explore your imagination and artistic expression at Haw Par Villa, Singapore’s largest outdoor art gallery. This body of work consists of collaterals that were designed for the Theatreworks’ Writer’s Lab Month. This includes a key visual that was used for the 24-Hour Playwriting Competition held at Haw Par Villa, a banner and a T-shirt utilising the key visual, a programme booklet and logomarks meant for The Writers’ Lab Month.
Identity
Typographic Identity
VERY–BRUTAL is an experimental typeface done at the Crafting Type workshop that was conducted at the Gentlemen’s Press in Singapore, 2019. The typeface consists of an experimental and expanding range of Brutalist type fonts with highly contrasted serifs. The forms are results of experiments using the broad-nib pen as a tool for controlled experiments that culminates to the final typeface.
Crafting Type Singapore 2019 is a 3-day intensive type design workshop that welcomed the beginners to the experienced, crafting type from paper to screen. Visit @craftingtype.sg for more of what went on behind the scenes during the workshop.
Crafting Type Singapore 2019 is a 3-day intensive type design workshop that welcomed the beginners to the experienced, crafting type from paper to screen. Visit @craftingtype.sg for more of what went on behind the scenes during the workshop.